“us”) and our website at www.maketafi.com (our “Site”), as well as all related
websites, networks, desktop or mobile clients and applications, and other services
provided by us and on which a link to this Policy is displayed (collectively, together
with the Site, our “Service”) collect, use, and disclose information about you. This
Policy is incorporated into and is subject to the TAFI End User License Agreement.
By using the Service, you consent to the collection, use, and disclosure of your
information as described in this Policy.
When you use the Service, we may collect or you may provide information about
you and we may link this information with other information about you. You may
provide us with information in various ways on the Service. For example, you
provide us with information when you register for an account, use the Service, make
a purchase on the Service, or send us customer service-related requests.
Cookies and Automatically Collected Information:
When you use the Service, we may send one or more cookies – small text files
containing a string of alphanumeric characters – to your device. We may use both
session cookies and persistent cookies. A session cookie disappears after you close
your browser. A persistent cookie remains after you close your browser and may be
used by your browser on subsequent visits to the Service. Please review your web
browser “Help" file to learn the proper way to modify your cookie settings. Please
note that if you delete, or choose not to accept, cookies from the Service, you may
not be able to utilize the features of the Service to their fullest potential. We may
use third party cookies on our Service as well. For instance, we use Google Analytics
to collect and process certain analytics data. To learn more about how Google
Analytics uses your information and what choices you have, please visit
www.google.com/policies/privacy/partners/. TAFI does not process or respond to web
browsers’ “do not track” signals or other similar transmissions that indicate a
request to disable online tracking of users who use our Service.
We may also automatically record certain information from your device by using
various types of technology, including “clear gifs" or “web beacons.” This
automatically collected information may include your IP address or other device
address or ID, web browser and/or device type, the web pages or sites that you visit
just before or just after you use the Service, the pages or other content you view or
otherwise interact with on the Service, and the dates and times that you visit,
access, or use the Service. We also may use these technologies to collect
information regarding your interaction with email messages, such as whether you
opened, clicked on, or forwarded a message. This information is gathered from all
users, and may be connected with other information about you.
If you choose to access or use parts of the Service that require payments or fees,
we may require you to provide financial information to us for the purpose of
processing those payments. We may provide your payment information to third
party payment processors who process transactions on our behalf. We may also
collect and retain information relating to the transactions you conduct.
We may use your IP address to obtain general information about the physical
location from which you are connecting to the Internet.
Third Party Web Beacons and Third Party Buttons:
We may display third-party content on the Service. Third-party content may use
cookies, web beacons, or other mechanisms for obtaining data in connection with
your viewing of the third party content on the Service. Additionally, we may
implement third party buttons (such as Facebook “like” or “share” buttons) that
may function as web beacons even when you do not interact with the button.
Information collected through third-party web beacons and buttons is collected
directly by these third parties, not by TAFI. Information collected by a third party in
this manner is subject to that third party’s own data collection, use, and disclosure
policies. Please note that privacy choices you have made with regards to the
Service will not carry over to third party sites or services (and vice-versa).
Information from Other Sources:
We may obtain information from third parties and sources other than the Service,
such as our partners, email platforms, and advertising platforms.
How We Use the Information We Collect:
We use information we collect on the Service (in both individual and aggregate
format) in a variety of ways in providing the Service and operating our business,
including the following:
We use the information that we collect on the Service to operate, maintain, enhance
and provide the Service, to provide services and information that you request, to
respond to comments and questions and otherwise to provide support to users, and
to process and deliver entries and rewards in connection with promotions that may
be offered from time to time on the Service.
We use the information that we collect on the Service to understand and analyze
the usage trends and preferences of our users, to improve the Service, and to
develop new products, services, features, and functionality.
We may use your email address or other information we collect to contact you for
administrative purposes such as customer service or to send communications,
including required notices, marketing communications, or updates on promotions
and events relating to products and services offered by us and by third parties.
We may use information to:
(i) personalize our Service, such as remembering
information about you so that you will not have to re-enter it during your visit or the
next time you visit the Service;
(ii) provide customized advertisements, offers,
content, and information;
(iii) monitor and analyze the effectiveness of the Service
and marketing activities;
(iv) monitor aggregate site usage metrics such as total
number of visitors and pages viewed;
(v) track your entries, submissions, and status
in any promotions or other activities on the Service;
(vi) detect, prevent, and
violations of law, or other misuse of the Service.
When We Disclose Information. Except as described in this Policy, we will not
disclose information about you that we collect on the Service to third parties without
your consent. We may disclose information to third parties if you consent to us
doing so, as well as in the following circumstances:
We work with third party service providers who provide website, application
development, hosting, payment, maintenance, email, and other services for us.
These third parties may have access to or process information about you as part of
providing those services for us. We require our service providers to agree to
maintain the confidentiality of such information.
We may disclose information about you if required to do so by law or in the good-
faith belief that such action is necessary to comply with state and federal laws, in
response to a court order, judicial or other government subpoena or warrant, or to
otherwise cooperate with law enforcement or other governmental agencies.
We also reserve the right to disclose information about you that we believe, in good
faith, is appropriate or necessary to (i) take precautions against liability, (ii) protect
ourselves or others from fraudulent, abusive, or unlawful uses or activity, (iii)
investigate and defend ourselves against any third-party claims or allegations, (iv)
protect the security or integrity of the Service and any facilities or equipment used
to make the Service available, or (v) protect our property or other legal rights
(including, but not limited to, enforcement of our agreements), or the rights,
property, or safety of others.
Information about our users may be disclosed and otherwise transferred to an
acquirer, successor, or assignee as part of any merger, acquisition, debt financing,
sale of assets, or similar transaction, or in the event of an insolvency, bankruptcy,
or receivership in which information is transferred to one or more third parties as
one of our business assets.
We may make certain aggregate or otherwise non-personal or de-identified
information available to third parties for various purposes, including (i) compliance
with various reporting obligations; (ii) for business or marketing purposes; or (iii) to
assist such parties in understanding our users’ interests, habits, and usage patterns
for certain programs, content, services, advertisements, promotions, and/or
functionality available through the Service.
You may, of course, decline to share certain information with us, in which case we
may not be able to provide to you some of the features and functionality of the
Service. You may update your profile information through the Service. If you wish to
access, update, delete or amend any other personal information we hold about you,
you may contact us at [email protected] Please note that while any changes
you make will be reflected in active user databases within a reasonable period of
time, we may retain all information you submit for backups, archiving, prevention of
fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise
reasonably believe that we have a legitimate reason to do so.
If you receive commercial email from us, you may unsubscribe at any time by
following the instructions contained within the email. You may also opt out from
receiving commercial email from us by sending your request to us by email at
[email protected] We may allow you to view and modify settings relating to
the nature and frequency of promotional communications that you receive from us
in user account functionality on the Service.
Please be aware that if you opt out of receiving commercial email from us or
otherwise modify the nature or frequency of promotional communications you
receive from us, it may take up to ten business days for us to process your request,
and you may continue receiving promotional communications from us during that
period. Additionally, even after you opt out from receiving commercial messages
from us, you will continue to receive administrative messages from us regarding the
The Service may contain features or links to websites and services provided by third
parties. Any information you provide on third-party sites or services is provided
directly to the operators of such services and is subject to those operators’ policies,
if any, governing privacy and security, even if accessed through the Service. We are
not responsible for the content or privacy and security practices and policies of
third-party sites or services to which links or access are provided through the
Service. We encourage you to learn about third parties’ privacy and security policies
before providing them with information.
Our Site is a general audience site not directed to children under the age of 13, and
we do not knowingly collect personal information from children under the age of 13
without obtaining parental consent. If you become aware that your child or any child
under your care has provided us with information without your consent, please
contact us at the contact information listed below and we will delete any such
account or profile and associated information.
We use certain physical, managerial, and technical safeguards that are designed to
improve the integrity and security of information that we collect and maintain.
Please be aware that no security measures are perfect or impenetrable. We cannot
and do not guarantee that information about you will not be accessed, viewed,
disclosed, altered, or destroyed by breach of any of our physical, technical, or
The Service is hosted in the United States. If you choose to use the Service from the
European Union or other regions of the world with laws governing data collection
and use that may differ from U.S. law, then please note that you are transferring
your personal information outside of those regions to the United States for storage
and processing. Also, we may transfer your data from the United States to other
countries or regions in connection with storage and processing of data, fulfilling
your requests, and operating the Service. By providing any information, including
personal information, on or to the Service, you consent to such transfer, storage,
Changes and Updates to this Policy
Please revisit this page periodically to stay aware of any changes to this Policy,
which we may update from time to time. If we modify this Policy, we will make it
available through the Service, and indicate the effective date. Your continued use of
the Service after the revised Policy has become effective indicates that you have
read, understood and agreed to the current version of this Policy.
How to Contact Us
Please contact us with any questions or comments about this Policy, information we
have collected or otherwise obtained about you, our use and disclosure practices, or
your consent choices by email at [email protected]