SALT LAKE CITY, Dec 3, 2020 — Today Tafi expanded the Samsung Galaxy Store’s AR Emoji marketplace with premium branded outfits and accessories from major global brands. Samsung’s users will be able to accessorize their AR Emoji with choices like Batman and Wonder Woman gear, Champion Athleticwear, Care Bears fan favorites or a Coca-Cola T-shirt.
For the first time ever, owners of Samsung mobile devices can customize their Galaxy AR Emoji with popular real-life brands. Over the next few months, this will include leading global brands such as:
• Warner Bros.: DC characters including Batman, Superman, Wonder Woman, Aquaman, Batgirl, Supergirl, Cyborg, and. Flash; animated characters such as Scooby Doo, The Jetsons, and The Flintstones; and the beloved Elf, and Friends
• Champion Athleticwear
• Coca-Cola: Coke, Sprite, Diet Coke, Tab, Fanta, Barq’s, Powerade, Mello-Yello
• Top colleges and universities represented by CollegiateLicenseCompany (CLC)
• Cloudco Entertainment: Care Bears
In 2020 Tafi conducted global research that showed 84% of mobile phone users regularly use their phone’s character emoji system, and a high percentage of them want more content so they change their emoji’s appearance even more frequently.
As a leading creator of custom content for avatar and emoji systems, Tafi will manage the creation of the outfits and accessories available in the AR Emoji marketplace in the Galaxy Store.
“Together, Tafi and Samsung are giving Galaxy users a unique way to engage with brands they love,” said Tafi Vice President of Marketing Stephanie O’Farrell.“Now brands have a new, innovative tool to extend their traditional marketing campaigns. It shows how brands are really thinking differently about consumer engagement.”
In the Galaxy AR Emoji editor, users now have access to free, paid and premium clothing and accessories. The AR Emoji app, accessed through the camera application, allows users to create full body emojis and personalize everything from facial features to outfits and accessories.
Once created, users can bring their custom emoji into a camera-based AR environment where their emoji can puppeteer facial expressions or move and dance across real-world surfaces. Users can also create custom stickers and GIFs with their emoji, which will be automatically saved into their keyboard, allowing them to use their avatar in messaging apps like WhatsApp, Messages or Facebook Messenger. The features and functions may vary by country and device.
“Coca-Cola is excited to offer fans of our brands outfits and accessories so their Galaxy AR Emojis can reflect their unique personalities,” said Kate Dwyer, GroupDirector of Global Licensing for The Coca-Cola Company. “We’re thrilled to partner with Tafi on this technology to engage consumers and create new digital experiences.”
Director of Champion Global Brand Marketing David Robertson said, “It’s a natural fit for our customers to be able to wear Champion apparel in their everyday life — both physically and digitally. Champion is for everyone and prides itself on inclusivity. This partnership with Tafi allows us to reach our customers and make Champion accessible to them in a whole new way.”
Founded in 2015, Tafi’s mission is to make personalized avatars and branded digital content available to anyone to everyone who wants to level-up their digital personality. Partnering with mobile phone platforms and software applications, Tafi puts its world-class avatar content engine at your fingertips. Learn more at MakeTafi.com.